These funds are collected on behalf of Google Ads and are 100% allocated toward media buying—the placement of your ads on Google Search, YouTube, the Google Display Network, and other partner platforms. This is for the direct advertising spend charged by Google for your active ad campaigns.
🔹 Description
Purpose: Payment for ad impressions, clicks, and other engagements as tracked through your Google Ads account.
Billing Basis: Costs are based on real-time campaign activity and may fluctuate depending on factors such as:
- Daily budgets
- Keyword competitiveness
- Targeting preferences
- Bid strategies
Transparency: All charges are backed by detailed reporting from your Google Ads dashboard and are collected monthly with reconciliation at end of month.
🔹 Notes
This amount is separate from our Google Ads Management Service Fee, which covers campaign strategy, setup, optimization, and reporting.